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Private Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Private Label Strategy: How to Meet the Store Brand Challenge Nirmalya Kumar, Jan-Benedict E. M. Steenkamp ebook
Format: pdf
Publisher: Harvard Business Review Press
Page: 270
ISBN: 9781422101674

Steenkamp, Private Label Strategy: How to Meet the Store Brand Challenge (Harvard Business School Press, forthcoming in February 2007). Remember to check out the “Links & WhitePapers” in this blog for some great Private Label resources, including a great book called “Private Label Strategy: How to Meet The Store Brand Challenge”. In respond to the increasing westernized consumption styles and price conscious, Korean consumers are buying retailer's private labels (hereinafter called “PB”) or 'store brand' and foreign goods (Kim 2008 and Cho 2008). However, in recent decades, so-called private labels or store brands – brands owned by retail giants such as Wal-Mart, Tesco, Carrefour and Aldi – have made huge inroads, especially in western Europe and the US. While working with a retail client recently on a Private Label initiative, one of my contacts suggested that I read “Private Label Strategy – How To Meet The Store Brand Challenge” by Kumar and Steenkamp. Symphonyiri.nl/portals/0/articlePdfs/T_T-SeptOct-2009-Private-Label-US_Europe.pdf (accessed 17 January 2011). Private Label Strategy By Kumar, Nirmalya/ Steenkamp, Janbenedict E. Author: Kumar, Nirmalya/ Steenkamp, Janbenedict E. & Executive Director of AiMark, and author (with N. He is the author or coauthor of two books, including, with Jan-Benedict E.M. Distinguished Professor of Marketing and Marketing Area Chair, University of North Carolina, Chapel Hill, U.S.A. With more control over pricing, retailers are able to advantageously display their own brands for maximum impact. Although store brand 1 Information Resources, Inc., Times & Trends (October 2009). With regard to retail business .. In such unfavorable condition, the strategy of merger might be much preferred such as the merger between Tesco and Samsung which could stimulate the innovation in the retail development in Korea. Kumar) of the book Private Label Strategy: How to Meet the Store Brand Challenge. As the soon to be released book, Private Label Strategy: How to Meet the Store Brand Challenge (Harvard Business School Press, Feb. Now, in 2011, retailers are forced to rethink their store brand portfolio strategies in order to remain relevant in a world where, more than ever, consumers seek brands that not only offer value but speak in a unique, identifiable voice and deliver substance with purpose. 2007), points out, national brands had their "golden age" in the U.S. In "Private Label Strategy: How to Meet the Store Brand Challenge," Kumar Nirmalya and Kamp Steen E.M.